| Signature Product Lines | Nike Pro, Nike Tempo, NikeLab, Nike Golf, Nike SB (skateboarding), Jordan Brand | H&M womenswear, menswear, kids, H&M Home, designer collaborations | — | — |
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| Clothing Types | Training and running tops, shorts, leggings, hoodies, tracksuits, jackets, sports bras, team kits; men, women, kids | Everyday basics, dresses, denim, knitwear, outerwear, activewear, underwear; women, men, kids, baby; plus homeware | — | — |
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| Style | Athletic performance wear and sport-inspired lifestyle/streetwear | Trend-led fast fashion and wardrobe basics | — | — |
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| Price Positioning | Mid-range to premium sportswear | Budget to affordable high-street | — | — |
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| Size Range | Women's tops XXS–XXL plus 0X–4X (US 16W–32W) on Nike sizing; men's and kids' alpha sizing; extended sizes on selected styles | Not verified | — | — |
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| Key Materials | Performance polyester and recycled polyester (e.g. Tempo shorts at least 75% recycled); 78% of Nike, Jordan and Converse products contain some recycled material (FY20 data) | Group aims to use only recycled or more sustainably sourced materials by 2030 | — | — |
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| Sustainability Initiatives | Move to Zero programme; recycled materials across products; Nike Refurbished (select North American stores); Reuse-A-Shoe collection | In-store garment collecting since 2013; recycled/sustainably sourced material target for 2030; phase-out of virgin down and mulesed wool | — | — |
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| Returns Policy | US: 60-day returns from delivery, free for Nike Members; UK: 30 days, unworn with tags, free for members and guests; exclusions for custom items | US: 30 days, free in store, $5.99 mail-in fee; UK: 30 days (14 for sale/designer items), £2.99 per-return fee, free in store | — | — |
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| Shipping | US: free standard shipping on orders $50+ for Members, $75+ for guests; terms vary by country | US: free standard shipping over $50 for members, over $75 for non-members, otherwise $6.99; free ship-to-store | — | — |
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| Loyalty Programme | Nike Membership (free): member free shipping threshold and free returns | H&M Membership (free): lower free-shipping threshold in the US | — | — |
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| Founded | 1964 as Blue Ribbon Sports; renamed Nike in 1971; HQ Beaverton, Oregon, US | 1947, Västerås, Sweden; HQ Stockholm | — | — |
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| Parent Company | Nike, Inc. (also owns Jordan Brand and Converse) | H&M Group (H & M Hennes & Mauritz AB), which also owns COS, ARKET, Weekday, Monki, & Other Stories | — | — |
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