| Product Categories | Demi-fine and fine jewellery: bracelets, necklaces, earrings, rings, charms; men's jewellery | Charms, charm bracelets, bracelets, necklaces, rings, earrings, lab-grown diamond jewellery; watches discontinued | — | — |
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| Signature Collections | Signature, Alta, Linear, Siren, Odyssey, Diamond Essentials, Nura, OCHRE, Riva | Pandora Moments (charm bracelets), Pandora ME, Reflexions, Pandora Brilliance (lab-grown diamonds) | — | — |
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| Price Positioning | Between fine and fashion jewellery (vermeil with semi-precious stones) | Accessible luxury jewellery; sold in 100+ countries via about 7,000 points of sale | — | — |
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| Warranty | 5-year warranty and lifetime repair service | US: 1-year warranty on jewellery; 2 years on lab-grown diamond items | — | — |
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| Servicing & Repairs | — | US: optional Pandora Cares paid protection plan, incl. refinishing and polishing on covered claims | — | — |
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| Personalisation & Engraving | Engraving available online and in store; engravable necklaces, charms, lockets, initial and birthstone pieces | Engraving offered on select charms and jewellery (Engraving Studio); engraved items generally non-returnable unless faulty | — | — |
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| Responsible Sourcing | 100% recycled silver and gold since 2020; blockchain-based Product Passport (2022) | Uses only recycled silver and gold (shift completed Sept 2024); no mined diamonds; lab-grown diamonds made with 100% renewable energy | — | — |
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| Returns Policy | 100-day returns; UK free delivery on orders over £95 | US: 30 days, unused and in original condition (online orders by mail or in store); AU: 30-day change-of-mind returns; varies by country | — | — |
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| Founded | 2007, UK (Monica and Gabriela Vinader); HQ Holkham, Norfolk | 1982, Copenhagen, Denmark | — | — |
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| Key Materials | Gold vermeil and rose gold vermeil, sterling silver, 14k solid gold, natural and lab-grown diamonds, pearls, gemstones | Recycled sterling silver and gold, 14k gold-plated and 14k rose gold-plated finishes, lab-grown diamonds | — | — |
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| Manufacturing | — | Crafted at two LEED-certified facilities in Thailand | — | — |
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