| Business Model | Operator of branded visitor attractions and theme parks; some sites franchised or under management contract | Online marketplace selling tours and activities run by third-party local operators | — | — |
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| Experience Types | Theme parks and resorts, aquariums, wax museums, live 'Dungeons' shows, observation wheels, indoor children's attractions | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
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| Destinations Covered | Europe, North America, Asia-Pacific and Middle East | Worldwide; more than 400,000 experiences listed | — | — |
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| Cancellation Policy | Not verified | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
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| Payment Options | — | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
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| Loyalty Programme | — | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
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| Booking Channels | — | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
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| Customer Support | — | 24/7 customer service; in-platform messaging with tour operators | — | — |
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| Headquarters | London, UK | Needham, Massachusetts, USA | — | — |
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| Parent Company | Motion JVCO (private consortium incl. Kirkbi, the Lego-owning family's investment arm); delisted from LSE in 2019 | Tripadvisor | — | — |
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| Signature Products | Legoland parks, Sea Life, Madame Tussauds, The Dungeons, The Eye brand (London, Sydney, Orlando), Alton Towers, Thorpe Park, Chessington, Warwick Castle, Gardaland, Heide Park, Peppa Pig Theme Parks | — | — | — |
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| Recent Changes | Legoland Discovery Centres sold to the Lego Group (completed February 2026) | — | — | — |
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