| Business Model | Operator of branded visitor attractions and theme parks; some sites franchised or under management contract | Online marketplace for tours, activities and attraction tickets from third-party providers; also sells own-brand tours via vetted partners | — | — |
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| Experience Types | Theme parks and resorts, aquariums, wax museums, live 'Dungeons' shows, observation wheels, indoor children's attractions | Guided tours, excursions and day trips, attraction and museum tickets, food tours, behind-the-scenes and sports tours | — | — |
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| Destinations Covered | Europe, North America, Asia-Pacific and Middle East | Over 150,000 experiences in 12,000 cities worldwide | — | — |
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| Cancellation Policy | Not verified | Free cancellation up to 24 hours before on most activities; varies by experience | — | — |
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| Payment Options | — | Pay upfront or Reserve Now & Pay Later on eligible experiences | — | — |
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| Booking Channels | — | Website, iOS and Android apps; app in about 22 languages | — | — |
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| Customer Support | — | 24/7 multilingual support by email, phone and in-app | — | — |
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| Headquarters | London, UK | Berlin, Germany (founded in Zurich, Switzerland, 2009) | — | — |
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| Parent Company | Motion JVCO (private consortium incl. Kirkbi, the Lego-owning family's investment arm); delisted from LSE in 2019 | — | — | — |
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| Signature Products | Legoland parks, Sea Life, Madame Tussauds, The Dungeons, The Eye brand (London, Sydney, Orlando), Alton Towers, Thorpe Park, Chessington, Warwick Castle, Gardaland, Heide Park, Peppa Pig Theme Parks | Originals by GetYourGuide (exclusive experiences, e.g. early-access Sistine Chapel visits, creator-led food tours) | — | — |
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| Ticket Format | — | Instant confirmation; mobile tickets stored offline in the app | — | — |
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| Recent Changes | Legoland Discovery Centres sold to the Lego Group (completed February 2026) | — | — | — |
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