| Product Categories | Fine jewellery: rings, earrings, necklaces, bracelets; men's jewellery | Fine jewellery, engagement rings, sterling silver, watches, home and accessories, leather goods, fragrance | — | — |
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| Signature Collections | Jewelry Essentials, Interconnected, Statement Steel; new pieces released weekly | Tiffany Setting engagement ring (1886), Tiffany T, Tiffany HardWear, Schlumberger | — | — |
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| Price Positioning | Direct-to-consumer fine jewellery sold online and in own stores | Luxury; spans sterling silver pieces to high jewellery | — | — |
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| Warranty | Warranty claims reviewed after inspection; replacement or store credit if accepted; optional Mejuri Extend protection plan covers repairs, polishing, resizing | Watches: 5-year limited warranty against material and manufacturing defects; signed warranty certificate required | — | — |
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| Personalisation & Engraving | Engraved and monogrammed pieces offered (non-returnable) | Engraving and personalisation offered; personalised, altered or engraved items are not eligible for return or exchange | — | — |
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| Responsible Sourcing | 14k gold 90% recycled; sterling silver 95% recycled; platinum 100% recycled; diamonds via SEA (Social & Environmental Accountability) Program | Discloses region/country of origin for registered diamonds 0.18 ct+ (since 2019) and crafting countries (Diamond Craft Journey, 2020); owns polishing workshops in 6 countries | — | — |
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| Returns Policy | 30 days; free return shipping in US, Canada, UK, Australia & Germany (EU €20; rest of world $30); engraved, piercing earrings and final sale non-returnable | US: 30 days for credit or exchange in saleable condition with receipt; purchases of $75,000+ exchange only; returns only in country of purchase | — | — |
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| Founded | 2015, Toronto, Canada (Noura Sakkijha and Maj Masad) | 1837, New York City, US | — | — |
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| Parent Company | — | LVMH (acquired January 2021) | — | — |
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| Key Materials | 14k and 10k solid gold, 18k gold vermeil (2.5-micron over sterling silver), sterling silver, platinum, titanium, stainless steel, natural and lab-grown diamonds, freshwater pearls | Sterling silver, precious metals, diamonds, coloured gemstones (e.g. tsavorite, morganite, kunzite), pearls | — | — |
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