| Product Categories | Fine jewellery: rings, earrings, necklaces, bracelets; men's jewellery | Charms, charm bracelets, bracelets, necklaces, rings, earrings, lab-grown diamond jewellery; watches discontinued | — | — |
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| Signature Collections | Jewelry Essentials, Interconnected, Statement Steel; new pieces released weekly | Pandora Moments (charm bracelets), Pandora ME, Reflexions, Pandora Brilliance (lab-grown diamonds) | — | — |
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| Price Positioning | Direct-to-consumer fine jewellery sold online and in own stores | Accessible luxury jewellery; sold in 100+ countries via about 7,000 points of sale | — | — |
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| Warranty | Warranty claims reviewed after inspection; replacement or store credit if accepted; optional Mejuri Extend protection plan covers repairs, polishing, resizing | US: 1-year warranty on jewellery; 2 years on lab-grown diamond items | — | — |
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| Servicing & Repairs | — | US: optional Pandora Cares paid protection plan, incl. refinishing and polishing on covered claims | — | — |
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| Personalisation & Engraving | Engraved and monogrammed pieces offered (non-returnable) | Engraving offered on select charms and jewellery (Engraving Studio); engraved items generally non-returnable unless faulty | — | — |
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| Responsible Sourcing | 14k gold 90% recycled; sterling silver 95% recycled; platinum 100% recycled; diamonds via SEA (Social & Environmental Accountability) Program | Uses only recycled silver and gold (shift completed Sept 2024); no mined diamonds; lab-grown diamonds made with 100% renewable energy | — | — |
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| Returns Policy | 30 days; free return shipping in US, Canada, UK, Australia & Germany (EU €20; rest of world $30); engraved, piercing earrings and final sale non-returnable | US: 30 days, unused and in original condition (online orders by mail or in store); AU: 30-day change-of-mind returns; varies by country | — | — |
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| Founded | 2015, Toronto, Canada (Noura Sakkijha and Maj Masad) | 1982, Copenhagen, Denmark | — | — |
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| Key Materials | 14k and 10k solid gold, 18k gold vermeil (2.5-micron over sterling silver), sterling silver, platinum, titanium, stainless steel, natural and lab-grown diamonds, freshwater pearls | Recycled sterling silver and gold, 14k gold-plated and 14k rose gold-plated finishes, lab-grown diamonds | — | — |
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| Manufacturing | — | Crafted at two LEED-certified facilities in Thailand | — | — |
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