| Signature Product Lines | Align, Define, Scuba (women's), ABC (men's), Fast and Free running | HeatGear, ColdGear (incl. NEOLAST), Curry Brand, Project Rock | — | — |
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| Product Categories | Leggings, tops, jackets, joggers, running shoes, bags, hats, yoga mats | Base layers, training apparel, team uniforms, athletic footwear, accessories; men's, women's and kids' | — | — |
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| Sports & Activities | Yoga, running, training, everyday athleisure | Training and fitness, American football, basketball, baseball, soccer, golf, hunting, hockey | — | — |
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| Performance Technologies | Proprietary fabrics incl. Nulu; trademarked moisture-wicking and compression fabrics developed in its Whitespace lab | HeatGear (keeps you cool), ColdGear (keeps you warm), moisture-wicking synthetic fabrics | — | — |
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| Size Range | Not verified | Not verified | — | — |
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| Price Positioning | Premium | Mid-range | — | — |
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| Returns Policy | US: free returns within 30 days, items unwashed and unworn with tags; shoes may be worn; exchanges in store; holiday extension | US: free returns; return window not verified | — | — |
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| Shipping | — | US: free standard shipping on orders of $75 or more | — | — |
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| Membership / Loyalty Programme | Membership programme with early access and faster checkout via the app | Armour Access membership with members-only products (US) | — | — |
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| Headquarters | Vancouver, British Columbia, Canada (founded 1998) | Baltimore, Maryland, USA (founded 1996) | — | — |
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| Sustainability Initiatives | Impact Agenda 2030: 90% of products with at least 25% preferred materials by 2030; SBTi-validated emissions targets; resale in US and Canada | — | — | — |
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| Resale / Trade-In | Like New trade-in for store credit (typically $5–25 per item) with online resale (US; Canada online resale shop) | — | — | — |
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