| Signature Products | Speedy, Keepall, Neverfull and Capucines bags; hard-sided travel trunks; Monogram and Damier canvas leather goods | 2.55 quilted bag (1955), 11.12 Classic Flap bag (1983), Chanel suit with cardigan-style jacket, two-tone pumps, Chanel No. 5 perfume (1921) | — | — |
|---|
| Product Categories | Handbags and leather goods, ready-to-wear, shoes, travel, watches, jewellery, accessories, sunglasses, perfumes, cosmetics, books | Haute couture, ready-to-wear, handbags and accessories, fine jewellery, watches, perfume, cosmetics and skincare, eyewear | — | — |
|---|
| Signature Materials & Craft | Damier canvas (1888), Monogram canvas (1896), Epi leather (1985); trunks hand-made since the 19th century | Quilted leather; Paraffection/Métiers d'art workshops incl. Lesage (embroidery), Lemarié (feathers), Desrues (buttons), Massaro (shoes), Michel (millinery) | — | — |
|---|
| Creative Director | Nicolas Ghesquière (women's artistic director since 2014, contract extended); Pharrell Williams (men's creative director since 2023) | Matthieu Blazy (artistic director; appointed December 2024, debut October 2025) | — | — |
|---|
| Personalisation Services | Free hot stamping on small leather goods, tags and some soft luggage; hand-painted hard-sided luggage; engraving (fragrance, select jewellery); Mon Monogram made-to-order (17 colours) | — | — | — |
|---|
| Returns Policy | US: free returns of online purchases within 30 days, online or in store (department-store purchases excluded); Australia: free returns/exchanges within 30 days of delivery; personalised items not returnable | Not verified | — | — |
|---|
| Fragrance & Beauty | Perfumes and cosmetics sold under the Louis Vuitton name | In-house perfume, makeup and skincare (Chanel No. 5 since 1921); eyewear licensed to Luxottica | — | — |
|---|
| Sustainability Initiatives | Not verified | Not verified | — | — |
|---|
| Parent Company | LVMH (merged into the group in 1987) | Privately owned by Alain and Gérard Wertheimer via Chanel Limited; global HQ in London since 2018 | — | — |
|---|
| Founded | 1854, Paris, by Louis Vuitton | 1910, Paris, by Coco Chanel | — | — |
|---|
| Price Positioning | — | Top-tier luxury; Classic Flap bag price has risen from US$220 to over US$10,000 | — | — |
|---|
