| Product Categories | Swiss watches for men and women, incl. classic, sport, pilot and heritage models | Fine jewellery, engagement rings, sterling silver, watches, home and accessories, leather goods, fragrance | — | — |
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| Signature Collections | Master Collection, Conquest (incl. HydroConquest), Spirit (incl. Zulu Time), DolceVita, Primaluna, La Grande Classique, Heritage (Legend Diver) | Tiffany Setting engagement ring (1886), Tiffany T, Tiffany HardWear, Schlumberger | — | — |
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| Watch Movements | Not verified | — | — | — |
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| Price Positioning | Upper mid-range Swiss luxury; positioned below Omega within Swatch Group | Luxury; spans sterling silver pieces to high jewellery | — | — |
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| Warranty | International warranty: 5 years on mechanical watches bought from 1 Jan 2021; 24 months on other models, straps and bracelets; 24 months on servicing | Watches: 5-year limited warranty against material and manufacturing defects; signed warranty certificate required | — | — |
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| Servicing & Repairs | Official Longines service centres; mail-in service and published maintenance prices; certificates of authenticity on request | — | — | — |
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| Personalisation & Engraving | — | Engraving and personalisation offered; personalised, altered or engraved items are not eligible for return or exchange | — | — |
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| Responsible Sourcing | — | Discloses region/country of origin for registered diamonds 0.18 ct+ (since 2019) and crafting countries (Diamond Craft Journey, 2020); owns polishing workshops in 6 countries | — | — |
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| Returns Policy | US online store: free two-day shipping and returns | US: 30 days for credit or exchange in saleable condition with receipt; purchases of $75,000+ exchange only; returns only in country of purchase | — | — |
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| Founded | 1832, Saint-Imier, Switzerland (Auguste Agassiz) | 1837, New York City, US | — | — |
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| Parent Company | The Swatch Group (since 1983) | LVMH (acquired January 2021) | — | — |
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| Key Materials | — | Sterling silver, precious metals, diamonds, coloured gemstones (e.g. tsavorite, morganite, kunzite), pearls | — | — |
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| Equestrian & Sport Partnerships | FEI Show Jumping World Cup, Longines Global Champions Tour, Kentucky Derby, Japan Cup | — | — | — |
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