| Product Categories | Swiss watches for men and women, incl. classic, sport, pilot and heritage models | Charms, charm bracelets, bracelets, necklaces, rings, earrings, lab-grown diamond jewellery; watches discontinued | — | — |
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| Signature Collections | Master Collection, Conquest (incl. HydroConquest), Spirit (incl. Zulu Time), DolceVita, Primaluna, La Grande Classique, Heritage (Legend Diver) | Pandora Moments (charm bracelets), Pandora ME, Reflexions, Pandora Brilliance (lab-grown diamonds) | — | — |
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| Watch Movements | Not verified | — | — | — |
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| Price Positioning | Upper mid-range Swiss luxury; positioned below Omega within Swatch Group | Accessible luxury jewellery; sold in 100+ countries via about 7,000 points of sale | — | — |
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| Warranty | International warranty: 5 years on mechanical watches bought from 1 Jan 2021; 24 months on other models, straps and bracelets; 24 months on servicing | US: 1-year warranty on jewellery; 2 years on lab-grown diamond items | — | — |
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| Servicing & Repairs | Official Longines service centres; mail-in service and published maintenance prices; certificates of authenticity on request | US: optional Pandora Cares paid protection plan, incl. refinishing and polishing on covered claims | — | — |
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| Personalisation & Engraving | — | Engraving offered on select charms and jewellery (Engraving Studio); engraved items generally non-returnable unless faulty | — | — |
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| Responsible Sourcing | — | Uses only recycled silver and gold (shift completed Sept 2024); no mined diamonds; lab-grown diamonds made with 100% renewable energy | — | — |
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| Returns Policy | US online store: free two-day shipping and returns | US: 30 days, unused and in original condition (online orders by mail or in store); AU: 30-day change-of-mind returns; varies by country | — | — |
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| Founded | 1832, Saint-Imier, Switzerland (Auguste Agassiz) | 1982, Copenhagen, Denmark | — | — |
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| Parent Company | The Swatch Group (since 1983) | — | — | — |
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| Key Materials | — | Recycled sterling silver and gold, 14k gold-plated and 14k rose gold-plated finishes, lab-grown diamonds | — | — |
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| Manufacturing | — | Crafted at two LEED-certified facilities in Thailand | — | — |
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| Equestrian & Sport Partnerships | FEI Show Jumping World Cup, Longines Global Champions Tour, Kentucky Derby, Japan Cup | — | — | — |
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