| Signature Product Lines | — | Vivaham (men's wedding), Wedding Attendee, Festive, Celebrity Wardrobe, Quiet Luxury, After Hours; women's bridal lehengas | — | — |
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| Clothing Types | Women: salwar kameez (Anarkali, sharara, gharara, palazzo, Punjabi), sarees, lehengas; Men: sherwanis (incl. achkan, Indo-western), Nehru, bandhgala and Jodhpuri jackets, kurta pajamas; kidswear; Indian jewellery | Men: kurta pajama, kurtas, Nehru jackets, kurta-jacket sets, Jodhpuri suits, Indo-western, sherwanis, bottom wear; Women: lehengas, sarees, Indo-western, stitched suits, blouses | — | — |
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| Target Audience | Women, men, kids; South Asian diaspora shoppers abroad | Primarily men's celebration wear; also women and kids | — | — |
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| Occasions | Bridal, bridesmaid, wedding, engagement, mehendi, cocktail, party wear | Weddings, reception, engagement, sangeet, haldi, mehendi, cocktail, festivals (Diwali, Durga Puja, Navratri) | — | — |
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| Accessories | — | Safas, malas, juttis, brooches, dupattas, pocket squares, shawls, perfume | — | — |
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| Sales Channels | Website and iOS app; online only | Exclusive brand outlets and shop-in-shops (651 EBOs group-wide incl. 14 international), own website, app | — | — |
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| International Shipping | 25+ countries via DHL, FedEx, UPS; free over US$249 (US), £180 (UK), C$340, A$350, US$199 (UAE); US, UK, Canada orders duties included from 1 Oct 2026, elsewhere DDU | Country sites for US, UK, Australia, Canada, UAE and rest of world; US: free shipping on orders above US$199; stores in USA, Canada, UK, UAE | — | — |
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| Returns Policy | 7 days from delivery, unworn with tags; free US size exchange; store credit free, refund to card 15% restocking fee; sale, custom-stitched and jewellery final sale | Not verified | — | — |
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| Founded | — | 2002, Kolkata (Vedant Fashions) | — | — |
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| Parent Company | — | Vedant Fashions Ltd (also owns Mohey, Twamev, Mebaz, Manthan, Diwas) | — | — |
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| Sizing & Customisation | Size chart; stitching options selectable at checkout; plus sizes; custom-stitched items are final sale | — | — | — |
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| Price Positioning | Mid-range; sale lehengas seen around US$135–260 | — | — | — |
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| Payment Methods | Credit cards and PayPal | — | — | — |
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