| Clothing Types | Women: salwar kameez (Anarkali, sharara, gharara, palazzo, Punjabi), sarees, lehengas; Men: sherwanis (incl. achkan, Indo-western), Nehru, bandhgala and Jodhpuri jackets, kurta pajamas; kidswear; Indian jewellery | Women's, men's and kids' Indian and everyday wear: kurtas, sarees, dupattas, bottoms and more; plus accessories and handcrafted jewellery | — | — |
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| Target Audience | Women, men, kids; South Asian diaspora shoppers abroad | Women, men, kids; also home shoppers | — | — |
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| Occasions | Bridal, bridesmaid, wedding, engagement, mehendi, cocktail, party wear | — | — | — |
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| Sales Channels | Website and iOS app; online only | Own stores in India and abroad (UAE, Bahrain, Qatar, Italy among others), website and app; India online: free shipping (conditions apply), COD | — | — |
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| International Shipping | 25+ countries via DHL, FedEx, UPS; free over US$249 (US), £180 (UK), C$340, A$350, US$199 (UAE); US, UK, Canada orders duties included from 1 Oct 2026, elsewhere DDU | — | — | — |
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| Returns Policy | 7 days from delivery, unworn with tags; free US size exchange; store credit free, refund to card 15% restocking fee; sale, custom-stitched and jewellery final sale | Not verified | — | — |
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| Founded | — | 1960, New Delhi, by John Bissell | — | — |
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| Key Materials & Crafts | — | Handcrafted textiles sourced mainly from villages; over 40,000 artisans and craftspeople | — | — |
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| Other Categories | — | Home & living, furniture, personal care, organic food | — | — |
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| Artisan Ownership Model | — | Works through 17 community-owned supply-region companies in which craftspeople collectively hold 26% equity | — | — |
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| Sizing & Customisation | Size chart; stitching options selectable at checkout; plus sizes; custom-stitched items are final sale | — | — | — |
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| Price Positioning | Mid-range; sale lehengas seen around US$135–260 | — | — | — |
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| Payment Methods | Credit cards and PayPal | — | — | — |
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