| Signature Product Lines | — | Curated Indian designer labels; site cites 1,500+ designers and 1M+ styles | — | — |
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| Clothing Types | Women: salwar kameez (Anarkali, sharara, gharara, palazzo, Punjabi), sarees, lehengas; Men: sherwanis (incl. achkan, Indo-western), Nehru, bandhgala and Jodhpuri jackets, kurta pajamas; kidswear; Indian jewellery | Women's, men's and kids' designer wear incl. lehengas, sarees, kurta sets, sherwanis; plus jewellery, accessories and decor | — | — |
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| Target Audience | Women, men, kids; South Asian diaspora shoppers abroad | Women, men, kids | — | — |
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| Occasions | Bridal, bridesmaid, wedding, engagement, mehendi, cocktail, party wear | Wedding, festive and everyday wear | — | — |
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| Sales Channels | Website and iOS app; online only | Website, app and stores in Mumbai (Bandra, Juhu, Altamount Road) and Delhi (Crescent Mall, Gallery Mall, South Extension) | — | — |
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| International Shipping | 25+ countries via DHL, FedEx, UPS; free over US$249 (US), £180 (UK), C$340, A$350, US$199 (UAE); US, UK, Canada orders duties included from 1 Oct 2026, elsewhere DDU | Ships to 200 countries; flat fee on smaller orders, e.g. US US$20 up to US$199, UK £18 up to £178; prices exclude import duties (DDU) | — | — |
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| Returns Policy | 7 days from delivery, unworn with tags; free US size exchange; store credit free, refund to card 15% restocking fee; sale, custom-stitched and jewellery final sale | India: 2 days from delivery; international: 3 days (7 days for Diamond members); handling fee applies; customised items, jewellery, blouses non-returnable | — | — |
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| Parent Company | — | Aza Fashions Pvt Ltd | — | — |
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| Sizing & Customisation | Size chart; stitching options selectable at checkout; plus sizes; custom-stitched items are final sale | XS to plus sizes; select garments customisable to body measurements (extra charge, non-returnable) | — | — |
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| Price Positioning | Mid-range; sale lehengas seen around US$135–260 | Luxury / designer multi-brand | — | — |
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| Payment Methods | Credit cards and PayPal | — | — | — |
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