| Business Model | Online travel experiences and services marketplace selling third-party activities, attractions and transport | Online marketplace selling tours and activities run by third-party local operators | — | — |
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| Experience Types | Tours and activities, theme park and attraction tickets, rail passes and train tickets, airport transfers, ferries, SIM cards, car rental, hotels | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
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| Destinations Covered | Global, strongest in Asia-Pacific; reported 60,000+ activities in about 250 destinations | Worldwide; more than 400,000 experiences listed | — | — |
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| Cancellation Policy | Varies by activity and provider; many offer free cancellation, some vouchers allow rescheduling within a validity period | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
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| Payment Options | Cards, Apple Pay and PayPal in most markets; local payment methods vary by region | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
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| Loyalty Programme | Klook Credits earned on bookings and usable on future bookings; member rewards programme | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
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| Booking Channels | Website, iOS and Android apps; inventory also distributed via partners such as Grab | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
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| Customer Support | Online help centre | 24/7 customer service; in-platform messaging with tour operators | — | — |
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| Headquarters | Hong Kong (founded 2014) | Needham, Massachusetts, USA | — | — |
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| Parent Company | Klook Technology Limited (filed for proposed NYSE listing, ticker KLK, November 2025) | Tripadvisor | — | — |
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| Signature Products | Rail passes (e.g. JR Pass, Eurail), theme park tickets, staycation bundles | — | — | — |
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| Ticket Format | E-vouchers shown on phone; instant or delayed confirmation depending on product | — | — | — |
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