| Product Categories | Skincare (cleansers, toners, serums, moisturisers, eye care), men's skincare, body care | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
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| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
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| Loyalty Programme | — | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
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| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
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| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
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| Price Positioning | — | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
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| Where to Buy | Kiehl's stores worldwide (about 400 as of 2015), kiehls.com, department stores, airport and independent stockists | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
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| Parent Company | L'Oréal Group (acquired 2000) | LVMH (acquired 1997) | — | — |
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| Founded | 1851, as an apothecary in New York's East Village | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
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| Signature Products | Ultra Facial Cream with Squalane, Calendula Herbal-Extract Toner, Creme de Corps body lotion, Super Multi-Corrective Cream, Facial Fuel for men, vitamin C and retinol serums | — | — | — |
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| Key Ingredients & Technologies | Squalane, calendula, vitamin C, retinol, ceramides, peptides, cocoa butter; brand states 100% paraben-free | — | — | — |
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| Skin Concerns Addressed | Hydration, dark spots, dark circles, fine lines and wrinkles (retinol, Super Multi-Corrective); formulas marketed for all skin types | — | — | — |
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| Cruelty-Free Status | Not regarded as cruelty-free by third-party trackers; parent L'Oréal states no animal testing since 1989 except where authorities test | — | — | — |
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| Sustainability Initiatives | Brand cites sustainable packaging efforts | — | — | — |
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