| Service Types | Small-group escorted tours led by local leaders; also private/tailor-made group trips and owned boutique hotels | Package holidays, flight-only, hotel-only, cruises (Marella Cruises, TUI River Cruise), city breaks, ski, multi-centre, Disney packages | — | — |
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| Holiday Types | Adventure, cultural, food, walking/hiking, wildlife, vegan tours, polar expeditions, family trips | Beach, all-inclusive, adults-only, family, long-haul, luxury, spa, lakes & mountains, ski, Lapland, villas, weddings, accessible holidays, escorted tours | — | — |
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| Markets Served | Global; 30+ offices incl. Melbourne, London, Toronto, Seattle; regional sites for UK, US, Australia and others | 18 source markets incl. UK, Ireland, Germany, Netherlands, Belgium, Nordics, Poland, Switzerland, Austria, Canada | — | — |
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| Own Airlines & Hotels | — | Own airlines (TUI Airways, TUI fly Belgium, Deutschland, Netherlands, Nordic); hotel concepts incl. TUI BLUE, TUI SENSATORI, RIU partnership | — | — |
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| Deposit & Payment Options | — | UK: low deposits from £25pp (Nov 2026–Oct 2027 departures); £0 deposit via Direct Debit when booked 26+ weeks ahead; standard deposit £200–250pp | — | — |
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| Financial Protection | UK: ABTA, ATOL and ABTOT memberships displayed on UK site | UK: flight-inclusive holidays ATOL protected (ATOL 2524); ABTA member (V5126) | — | — |
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| Cancellation Policy | Not verified | UK: if TUI cancels a package, refund within 14 days or fee-free switch; customer cancellation charges vary by booking and departure date | — | — |
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| Booking Channels | — | Website, TUI app (24/7 in-resort rep access), UK high-street TUI stores, phone | — | — |
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| Cruise Brands | — | Marella Cruises (UK), TUI Cruises (Mein Schiff, JV with Royal Caribbean), Hapag-Lloyd Cruises | — | — |
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| Price Positioning | Budget to premium depending on trip style | Mass-market to upper-mid; budget-to-luxury tiers via hotel concepts | — | — |
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| Parent Company | Independent; majority owned by co-founders and staff, minority stake held by Genairgy | TUI Group (TUI AG), Hanover, Germany | — | — |
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| Travel Style | Trip styles: Basic, Original, Comfort, Premium; often local transport and locally owned accommodation | — | — | — |
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| Destinations Covered | Over 100 countries across all continents; about 1,000+ itineraries | — | — | — |
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| Group Size | Small groups; averages about 10 travellers per tour | — | — | — |
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| Sustainability Initiatives | Certified B Corp since 2018; The Intrepid Foundation (since 2002) supports community projects | — | — | — |
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| Founded | 1989, Melbourne, Australia | — | — | — |
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