| Signature Product Lines | H&M womenswear, menswear, kids, H&M Home, designer collaborations | Nike Pro, Nike Tempo, NikeLab, Nike Golf, Nike SB (skateboarding), Jordan Brand | — | — |
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| Clothing Types | Everyday basics, dresses, denim, knitwear, outerwear, activewear, underwear; women, men, kids, baby; plus homeware | Training and running tops, shorts, leggings, hoodies, tracksuits, jackets, sports bras, team kits; men, women, kids | — | — |
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| Style | Trend-led fast fashion and wardrobe basics | Athletic performance wear and sport-inspired lifestyle/streetwear | — | — |
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| Price Positioning | Budget to affordable high-street | Mid-range to premium sportswear | — | — |
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| Size Range | Not verified | Women's tops XXS–XXL plus 0X–4X (US 16W–32W) on Nike sizing; men's and kids' alpha sizing; extended sizes on selected styles | — | — |
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| Key Materials | Group aims to use only recycled or more sustainably sourced materials by 2030 | Performance polyester and recycled polyester (e.g. Tempo shorts at least 75% recycled); 78% of Nike, Jordan and Converse products contain some recycled material (FY20 data) | — | — |
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| Sustainability Initiatives | In-store garment collecting since 2013; recycled/sustainably sourced material target for 2030; phase-out of virgin down and mulesed wool | Move to Zero programme; recycled materials across products; Nike Refurbished (select North American stores); Reuse-A-Shoe collection | — | — |
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| Returns Policy | US: 30 days, free in store, $5.99 mail-in fee; UK: 30 days (14 for sale/designer items), £2.99 per-return fee, free in store | US: 60-day returns from delivery, free for Nike Members; UK: 30 days, unworn with tags, free for members and guests; exclusions for custom items | — | — |
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| Shipping | US: free standard shipping over $50 for members, over $75 for non-members, otherwise $6.99; free ship-to-store | US: free standard shipping on orders $50+ for Members, $75+ for guests; terms vary by country | — | — |
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| Loyalty Programme | H&M Membership (free): lower free-shipping threshold in the US | Nike Membership (free): member free shipping threshold and free returns | — | — |
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| Founded | 1947, Västerås, Sweden; HQ Stockholm | 1964 as Blue Ribbon Sports; renamed Nike in 1971; HQ Beaverton, Oregon, US | — | — |
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| Parent Company | H&M Group (H & M Hennes & Mauritz AB), which also owns COS, ARKET, Weekday, Monki, & Other Stories | Nike, Inc. (also owns Jordan Brand and Converse) | — | — |
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