| Signature Product Lines | H&M womenswear, menswear, kids, H&M Home, designer collaborations | adidas Originals, adidas Performance/Sportswear, Terrex (outdoor), Y-3 (with Yohji Yamamoto) | — | — |
|---|
| Clothing Types | Everyday basics, dresses, denim, knitwear, outerwear, activewear, underwear; women, men, kids, baby; plus homeware | Tracksuits, jerseys, training tops, shorts, leggings, hoodies, outdoor jackets, team and football kits; men, women, kids | — | — |
|---|
| Style | Trend-led fast fashion and wardrobe basics | Athletic performance wear plus heritage three-stripe streetwear (Originals) | — | — |
|---|
| Price Positioning | Budget to affordable high-street | Mid-range to premium sportswear | — | — |
|---|
| Size Range | Not verified | US women's tops 2XS–2XL plus 1X–4X (14W–28W); men's and kids' alpha sizing | — | — |
|---|
| Key Materials | Group aims to use only recycled or more sustainably sourced materials by 2030 | Recycled polyester (99% of polyester used in 2024 was recycled), cotton from more sustainable sources (Better Cotton, organic) | — | — |
|---|
| Sustainability Initiatives | In-store garment collecting since 2013; recycled/sustainably sourced material target for 2030; phase-out of virgin down and mulesed wool | 2024: 99% recycled polyester and 100% cotton from more sustainable sources, as reported in annual report | — | — |
|---|
| Returns Policy | US: 30 days, free in store, $5.99 mail-in fee; UK: 30 days (14 for sale/designer items), £2.99 per-return fee, free in store | US: 30 days, unworn with tags, free return label; some exclusive/limited items have shorter windows; varies by country | — | — |
|---|
| Shipping | US: free standard shipping over $50 for members, over $75 for non-members, otherwise $6.99; free ship-to-store | Not verified | — | — |
|---|
| Loyalty Programme | H&M Membership (free): lower free-shipping threshold in the US | — | — | — |
|---|
| Founded | 1947, Västerås, Sweden; HQ Stockholm | 1924 (Dassler brothers' shoe factory); Adidas AG registered 1949; HQ Herzogenaurach, Germany | — | — |
|---|
| Parent Company | H&M Group (H & M Hennes & Mauritz AB), which also owns COS, ARKET, Weekday, Monki, & Other Stories | adidas AG (publicly listed) | — | — |
|---|
