Brand comparison

Google Flights vs Booking.com

Compare up to 4 flights brands side by side. Explore the prices, ratings and specifications available for each brand.

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Compare up to 4 brandsThe lowest comparable price and highest available ratings or scores are highlighted.	GFGoogle Flights	BOBooking.com
Service Type	Flight search and comparison (metasearch); does not sell tickets directly	Online travel agency; flight bookings delivered through a commercial partnership with Etraveli Group (Gotogate, Mytrip owner)	—	—
Travel Products	Flights only (part of Google Travel, alongside hotel search)	Accommodation (about 3.4 million properties in 220+ countries), flights, car hire; cruises in the US since November 2023	—	—
Network / Markets	Global; partners with 300+ airlines and travel agencies	Flights offering available in 57 countries (June 2025); site in 40+ languages	—	—
Flight Technology Partner	—	Etraveli Group supplies flight search, booking and fulfilment; partnership since 2019, extended for eight years in June 2025	—	—
Loyalty Programme	—	Genius (free): Level 1 up to 10% off, Level 2 up to 15% plus breakfast/upgrades, Level 3 up to 20% plus priority support, at participating properties	—	—
Booking Fees	No Google fee; shown prices include taxes but exclude bags and card fees	Not verified	—	—
Parent Company	Google (launched 2011 after ITA Software acquisition)	Booking Holdings	—	—
Headquarters	—	Amsterdam, Netherlands	—	—
Search & Booking Tools	Date grid and price graph, alternative airports, Explore map, price tracking with email alerts (incl. Any dates), price-rise insights	—	—	—
Fare Options & Flexibility	Booking, changes and cancellations go through the airline or travel agency; some separate self-transfer tickets offered	—	—	—

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