| Business Model | Multi-attraction sightseeing passes: one upfront price for entry to attractions, tours and experiences in a city | Online marketplace selling tours and activities run by third-party local operators | — | — |
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| Experience Types | Attraction entry, observation decks, museums, hop-on hop-off bus tours, cruises, guided tours | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
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| Destinations Covered | About 28–31 destinations worldwide; each pass covers 30 to 100+ attractions | Worldwide; more than 400,000 experiences listed | — | — |
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| Cancellation Policy | Non-activated passes refundable within 90 days of purchase; activated passes not refundable | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
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| Payment Options | — | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
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| Loyalty Programme | — | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
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| Booking Channels | Website and Go City app (iOS and Android) with AI trip planner | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
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| Customer Support | — | 24/7 customer service; in-platform messaging with tour operators | — | — |
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| Headquarters | London, UK (founded 1999; formerly Leisure Pass Group) | Needham, Massachusetts, USA | — | — |
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| Parent Company | Exponent Private Equity | Tripadvisor | — | — |
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| Signature Products | All-Inclusive Pass (unlimited attractions for chosen days), Explorer Pass (pick a number of attractions, 30 days), Essentials Pass in some cities; The London Pass, The New York Pass, The Paris Pass | — | — | — |
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| Ticket Format | App-based pass scanned at each attraction | — | — | — |
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| Price Range | New York passes from about US$89 (Explorer) to US$169+ (All-Inclusive); varies by city and duration | — | — | — |
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| Price Guarantee | Savings guarantee: refunds the difference if you save less than you paid | — | — | — |
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