| Business Model | Multi-attraction sightseeing passes: one upfront price for entry to attractions, tours and experiences in a city | Online booking platform specialising in museum and attraction tickets | — | — |
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| Experience Types | Attraction entry, observation decks, museums, hop-on hop-off bus tours, cruises, guided tours | Museum and attraction entry tickets, skip-the-line entry, guided tours, city passes | — | — |
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| Destinations Covered | About 28–31 destinations worldwide; each pass covers 30 to 100+ attractions | Worldwide; 6,000+ venue partners | — | — |
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| Cancellation Policy | Non-activated passes refundable within 90 days of purchase; activated passes not refundable | Free cancellation (where offered) until 23:59 the day before the visit; flexible cancellation options on all venues | — | — |
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| Booking Channels | Website and Go City app (iOS and Android) with AI trip planner | Website, iOS and Android apps (5M+ downloads); cancel or reschedule in app | — | — |
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| Customer Support | — | Online help centre and email | — | — |
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| Headquarters | London, UK (founded 1999; formerly Leisure Pass Group) | Amsterdam, Netherlands (founded 2014) | — | — |
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| Parent Company | Exponent Private Equity | — | — | — |
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| Signature Products | All-Inclusive Pass (unlimited attractions for chosen days), Explorer Pass (pick a number of attractions, 30 days), Essentials Pass in some cities; The London Pass, The New York Pass, The Paris Pass | — | — | — |
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| Ticket Format | App-based pass scanned at each attraction | Mobile tickets; offline access in app; skip-the-line entry by phone | — | — |
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| Price Range | New York passes from about US$89 (Explorer) to US$169+ (All-Inclusive); varies by city and duration | — | — | — |
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| Price Guarantee | Savings guarantee: refunds the difference if you save less than you paid | — | — | — |
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