| Business Model | Multi-attraction sightseeing passes: one upfront price for entry to attractions, tours and experiences in a city | Online travel experiences and services marketplace selling third-party activities, attractions and transport | — | — |
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| Experience Types | Attraction entry, observation decks, museums, hop-on hop-off bus tours, cruises, guided tours | Tours and activities, theme park and attraction tickets, rail passes and train tickets, airport transfers, ferries, SIM cards, car rental, hotels | — | — |
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| Destinations Covered | About 28–31 destinations worldwide; each pass covers 30 to 100+ attractions | Global, strongest in Asia-Pacific; reported 60,000+ activities in about 250 destinations | — | — |
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| Cancellation Policy | Non-activated passes refundable within 90 days of purchase; activated passes not refundable | Varies by activity and provider; many offer free cancellation, some vouchers allow rescheduling within a validity period | — | — |
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| Payment Options | — | Cards, Apple Pay and PayPal in most markets; local payment methods vary by region | — | — |
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| Loyalty Programme | — | Klook Credits earned on bookings and usable on future bookings; member rewards programme | — | — |
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| Booking Channels | Website and Go City app (iOS and Android) with AI trip planner | Website, iOS and Android apps; inventory also distributed via partners such as Grab | — | — |
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| Customer Support | — | Online help centre | — | — |
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| Headquarters | London, UK (founded 1999; formerly Leisure Pass Group) | Hong Kong (founded 2014) | — | — |
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| Parent Company | Exponent Private Equity | Klook Technology Limited (filed for proposed NYSE listing, ticker KLK, November 2025) | — | — |
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| Signature Products | All-Inclusive Pass (unlimited attractions for chosen days), Explorer Pass (pick a number of attractions, 30 days), Essentials Pass in some cities; The London Pass, The New York Pass, The Paris Pass | Rail passes (e.g. JR Pass, Eurail), theme park tickets, staycation bundles | — | — |
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| Ticket Format | App-based pass scanned at each attraction | E-vouchers shown on phone; instant or delayed confirmation depending on product | — | — |
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| Price Range | New York passes from about US$89 (Explorer) to US$169+ (All-Inclusive); varies by city and duration | — | — | — |
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| Price Guarantee | Savings guarantee: refunds the difference if you save less than you paid | — | — | — |
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