| Business Model | Multi-attraction sightseeing passes: one upfront price for entry to attractions, tours and experiences in a city | Online marketplace for tours, activities and attraction tickets from third-party providers; also sells own-brand tours via vetted partners | — | — |
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| Experience Types | Attraction entry, observation decks, museums, hop-on hop-off bus tours, cruises, guided tours | Guided tours, excursions and day trips, attraction and museum tickets, food tours, behind-the-scenes and sports tours | — | — |
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| Destinations Covered | About 28–31 destinations worldwide; each pass covers 30 to 100+ attractions | Over 150,000 experiences in 12,000 cities worldwide | — | — |
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| Cancellation Policy | Non-activated passes refundable within 90 days of purchase; activated passes not refundable | Free cancellation up to 24 hours before on most activities; varies by experience | — | — |
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| Payment Options | — | Pay upfront or Reserve Now & Pay Later on eligible experiences | — | — |
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| Booking Channels | Website and Go City app (iOS and Android) with AI trip planner | Website, iOS and Android apps; app in about 22 languages | — | — |
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| Customer Support | — | 24/7 multilingual support by email, phone and in-app | — | — |
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| Headquarters | London, UK (founded 1999; formerly Leisure Pass Group) | Berlin, Germany (founded in Zurich, Switzerland, 2009) | — | — |
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| Parent Company | Exponent Private Equity | — | — | — |
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| Signature Products | All-Inclusive Pass (unlimited attractions for chosen days), Explorer Pass (pick a number of attractions, 30 days), Essentials Pass in some cities; The London Pass, The New York Pass, The Paris Pass | Originals by GetYourGuide (exclusive experiences, e.g. early-access Sistine Chapel visits, creator-led food tours) | — | — |
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| Ticket Format | App-based pass scanned at each attraction | Instant confirmation; mobile tickets stored offline in the app | — | — |
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| Price Range | New York passes from about US$89 (Explorer) to US$169+ (All-Inclusive); varies by city and duration | — | — | — |
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| Price Guarantee | Savings guarantee: refunds the difference if you save less than you paid | — | — | — |
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