| Clothing Types | Kurta sets, kurtas and tunics, co-ords, dresses and jumpsuits, tops and shirts, pre-draped sarees, bottoms, jackets and shrugs | Women's, men's and kids' Indian and everyday wear: kurtas, sarees, dupattas, bottoms and more; plus accessories and handcrafted jewellery | — | — |
|---|
| Target Audience | Women | Women, men, kids; also home shoppers | — | — |
|---|
| Occasions | Everyday, festive and travel wear | — | — | — |
|---|
| Accessories | Jewellery, bags, scarves and stoles | — | — | — |
|---|
| Sales Channels | Website (store pickup option), brand stores; India: COD available | Own stores in India and abroad (UAE, Bahrain, Qatar, Italy among others), website and app; India online: free shipping (conditions apply), COD | — | — |
|---|
| International Shipping | Prices shown in INR or USD; extra tariffs apply on US orders; India: free shipping on orders INR 1,499+ | — | — | — |
|---|
| Returns Policy | Free returns within 7 days of delivery | Not verified | — | — |
|---|
| Founded | — | 1960, New Delhi, by John Bissell | — | — |
|---|
| Parent Company | Ochre and Black Pvt Ltd (House of Anita Dongre group) | — | — | — |
|---|
| Key Materials & Crafts | Lightweight, breathable fabrics; traditional prints and embroidery | Handcrafted textiles sourced mainly from villages; over 40,000 artisans and craftspeople | — | — |
|---|
| Other Categories | — | Home & living, furniture, personal care, organic food | — | — |
|---|
| Artisan Ownership Model | — | Works through 17 community-owned supply-region companies in which craftspeople collectively hold 26% equity | — | — |
|---|
| Style | Indo-western, boho fusion wear mixing traditional prints and embroidery with modern silhouettes | — | — | — |
|---|
