| Signature Product Lines | — | Curated Indian designer labels; site cites 1,500+ designers and 1M+ styles | — | — |
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| Clothing Types | Kurta sets, kurtas and tunics, co-ords, dresses and jumpsuits, tops and shirts, pre-draped sarees, bottoms, jackets and shrugs | Women's, men's and kids' designer wear incl. lehengas, sarees, kurta sets, sherwanis; plus jewellery, accessories and decor | — | — |
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| Target Audience | Women | Women, men, kids | — | — |
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| Occasions | Everyday, festive and travel wear | Wedding, festive and everyday wear | — | — |
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| Accessories | Jewellery, bags, scarves and stoles | — | — | — |
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| Sales Channels | Website (store pickup option), brand stores; India: COD available | Website, app and stores in Mumbai (Bandra, Juhu, Altamount Road) and Delhi (Crescent Mall, Gallery Mall, South Extension) | — | — |
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| International Shipping | Prices shown in INR or USD; extra tariffs apply on US orders; India: free shipping on orders INR 1,499+ | Ships to 200 countries; flat fee on smaller orders, e.g. US US$20 up to US$199, UK £18 up to £178; prices exclude import duties (DDU) | — | — |
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| Returns Policy | Free returns within 7 days of delivery | India: 2 days from delivery; international: 3 days (7 days for Diamond members); handling fee applies; customised items, jewellery, blouses non-returnable | — | — |
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| Parent Company | Ochre and Black Pvt Ltd (House of Anita Dongre group) | Aza Fashions Pvt Ltd | — | — |
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| Key Materials & Crafts | Lightweight, breathable fabrics; traditional prints and embroidery | — | — | — |
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| Sizing & Customisation | — | XS to plus sizes; select garments customisable to body measurements (extra charge, non-returnable) | — | — |
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| Price Positioning | — | Luxury / designer multi-brand | — | — |
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| Style | Indo-western, boho fusion wear mixing traditional prints and embroidery with modern silhouettes | — | — | — |
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