| Service Types | Small-group escorted adventure tours, marine/sailing trips, private travel | Package holidays, flight-only, hotel-only, cruises (Marella Cruises, TUI River Cruise), city breaks, ski, multi-centre, Disney packages | — | — |
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| Holiday Types | — | Beach, all-inclusive, adults-only, family, long-haul, luxury, spa, lakes & mountains, ski, Lapland, villas, weddings, accessible holidays, escorted tours | — | — |
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| Markets Served | — | 18 source markets incl. UK, Ireland, Germany, Netherlands, Belgium, Nordics, Poland, Switzerland, Austria, Canada | — | — |
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| Own Airlines & Hotels | — | Own airlines (TUI Airways, TUI fly Belgium, Deutschland, Netherlands, Nordic); hotel concepts incl. TUI BLUE, TUI SENSATORI, RIU partnership | — | — |
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| Deposit & Payment Options | Lifetime Deposits programme (terms per booking conditions) | UK: low deposits from £25pp (Nov 2026–Oct 2027 departures); £0 deposit via Direct Debit when booked 26+ weeks ahead; standard deposit £200–250pp | — | — |
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| Financial Protection | — | UK: flight-inclusive holidays ATOL protected (ATOL 2524); ABTA member (V5126) | — | — |
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| Cancellation Policy | Stay Flexy Adventure Plans cover the trip from booking to return; flexible booking options (terms vary) | UK: if TUI cancels a package, refund within 14 days or fee-free switch; customer cancellation charges vary by booking and departure date | — | — |
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| Booking Channels | — | Website, TUI app (24/7 in-resort rep access), UK high-street TUI stores, phone | — | — |
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| Cruise Brands | — | Marella Cruises (UK), TUI Cruises (Mein Schiff, JV with Royal Caribbean), Hapag-Lloyd Cruises | — | — |
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| Price Positioning | Budget to premium depending on travel style | Mass-market to upper-mid; budget-to-luxury tiers via hotel concepts | — | — |
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| Parent Company | — | TUI Group (TUI AG), Hanover, Germany | — | — |
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| Travel Style | Classic, Active, Solo-ish, Marine, Local Living, Wellness, Family, 18-to-Thirtysomethings (ages 18–39), Geluxe Collection (premium), Roamies (hostel-based, 18–35) | — | — | — |
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| Loyalty Programme | Great Adventurers Club: perks and early access after four or more trips; 5% off a future tour (up to US$100) for submitting a trip evaluation | — | — | — |
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| Destinations Covered | Trips in over 100 countries | — | — | — |
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| Sustainability Initiatives | Funds Planeterra non-profit; G for Good tours support community tourism projects | — | — | — |
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| Founded | 1990 (as Gap Adventures), Toronto, Canada | — | — | — |
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| Signature Collections | National Geographic Expeditions (Signature, Journeys, Family Journeys), The Jane Goodall Collection | — | — | — |
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