| Signature Product Lines | — | Vivaham (men's wedding), Wedding Attendee, Festive, Celebrity Wardrobe, Quiet Luxury, After Hours; women's bridal lehengas | — | — |
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| Clothing Types | Women's, men's and kids' Indian and everyday wear: kurtas, sarees, dupattas, bottoms and more; plus accessories and handcrafted jewellery | Men: kurta pajama, kurtas, Nehru jackets, kurta-jacket sets, Jodhpuri suits, Indo-western, sherwanis, bottom wear; Women: lehengas, sarees, Indo-western, stitched suits, blouses | — | — |
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| Target Audience | Women, men, kids; also home shoppers | Primarily men's celebration wear; also women and kids | — | — |
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| Occasions | — | Weddings, reception, engagement, sangeet, haldi, mehendi, cocktail, festivals (Diwali, Durga Puja, Navratri) | — | — |
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| Accessories | — | Safas, malas, juttis, brooches, dupattas, pocket squares, shawls, perfume | — | — |
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| Sales Channels | Own stores in India and abroad (UAE, Bahrain, Qatar, Italy among others), website and app; India online: free shipping (conditions apply), COD | Exclusive brand outlets and shop-in-shops (651 EBOs group-wide incl. 14 international), own website, app | — | — |
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| International Shipping | — | Country sites for US, UK, Australia, Canada, UAE and rest of world; US: free shipping on orders above US$199; stores in USA, Canada, UK, UAE | — | — |
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| Returns Policy | Not verified | Not verified | — | — |
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| Founded | 1960, New Delhi, by John Bissell | 2002, Kolkata (Vedant Fashions) | — | — |
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| Parent Company | — | Vedant Fashions Ltd (also owns Mohey, Twamev, Mebaz, Manthan, Diwas) | — | — |
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| Key Materials & Crafts | Handcrafted textiles sourced mainly from villages; over 40,000 artisans and craftspeople | — | — | — |
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| Other Categories | Home & living, furniture, personal care, organic food | — | — | — |
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| Artisan Ownership Model | Works through 17 community-owned supply-region companies in which craftspeople collectively hold 26% equity | — | — | — |
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