| Product Categories | Makeup (eyes, lips, face, brushes and tools), skincare (e.l.f. SKIN), hair, fragrance & body | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
|---|
| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
|---|
| Loyalty Programme | US: e.l.f. Beauty Squad; subscribe & save auto-delivery available | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
|---|
| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
|---|
| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
|---|
| Price Positioning | Budget; US: many items around $10–$15 (e.g. Gloss Mode Treatment Oil $10, skincare kits from $12) | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
|---|
| Where to Buy | — | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
|---|
| Parent Company | — | LVMH (acquired 1997) | — | — |
|---|
| Founded | — | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
|---|
| Shipping | US: free shipping on orders of $35+ on elfcosmetics.com | — | — | — |
|---|
| Signature Products | Halo Glow collection, Gloss Mode Treatment Oil, e.l.f. SKIN range, travel-size skincare kits | — | — | — |
|---|
| Cruelty-Free Status | Never tested on animals; Leaping Bunny certified; all cosmetics vegan (brand claim) | — | — | — |
|---|
| Sustainability Initiatives | Project Unicorn: over one million pounds of excess packaging waste eliminated since 2019 (brand figure) | — | — | — |
|---|
