| Product Categories | Fragrance, makeup, skincare (incl. suncare and men's), spa, home fragrance, gifts and personalisation | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
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| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
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| Loyalty Programme | — | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
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| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
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| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
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| Price Positioning | Luxury; US: Backstage blush stick $44, Miss Dior eau de parfum gift set $185, La Collection Privée from $231 | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
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| Where to Buy | — | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
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| Parent Company | LVMH (Parfums Christian Dior) | LVMH (acquired 1997) | — | — |
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| Founded | First fragrance, Miss Dior, launched 1947; headquartered in Neuilly-sur-Seine, France | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
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| Signature Products | Fragrances Miss Dior, J'adore, Sauvage, Poison, La Collection Privée; makeup Rouge Dior, Dior Addict, Diorshow, Dior Forever, Dior Backstage; skincare Dior Prestige, Dior Capture | — | — | — |
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| Skin Concerns Addressed | Ageing (Dior Capture, Dior Prestige, L'Or de Vie), brightening (Dior Snow), sun protection (Dior Solar), men's skincare | — | — | — |
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| Cruelty-Free Status | Not regarded as cruelty-free by third-party trackers | — | — | — |
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| Services | Engraving and personalisation, samples, virtual consultations, masterclasses and boutique appointments (US site) | — | — | — |
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