| Signature Product Lines | COS womenswear and menswear collections designed to last beyond a single season | Nike Pro, Nike Tempo, NikeLab, Nike Golf, Nike SB (skateboarding), Jordan Brand | — | — |
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| Clothing Types | Knitwear, shirts, tailoring, dresses, trousers, outerwear, plus shoes, bags and accessories; women and men | Training and running tops, shorts, leggings, hoodies, tracksuits, jackets, sports bras, team kits; men, women, kids | — | — |
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| Style | Contemporary minimalism with art and design influences | Athletic performance wear and sport-inspired lifestyle/streetwear | — | — |
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| Price Positioning | Mid-range (premium end of the H&M Group) | Mid-range to premium sportswear | — | — |
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| Size Range | Not verified | Women's tops XXS–XXL plus 0X–4X (US 16W–32W) on Nike sizing; men's and kids' alpha sizing; extended sizes on selected styles | — | — |
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| Key Materials | Sustainably sourced materials used across the range | Performance polyester and recycled polyester (e.g. Tempo shorts at least 75% recycled); 78% of Nike, Jordan and Converse products contain some recycled material (FY20 data) | — | — |
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| Sustainability Initiatives | Uses sustainably sourced materials; focus on long-lasting pieces over seasonal trends | Move to Zero programme; recycled materials across products; Nike Refurbished (select North American stores); Reuse-A-Shoe collection | — | — |
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| Returns Policy | US: full-price items 30 days, reduced items 14 days, final sale non-returnable; $8 mail-return fee, free in store; unworn with tags | US: 60-day returns from delivery, free for Nike Members; UK: 30 days, unworn with tags, free for members and guests; exclusions for custom items | — | — |
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| Shipping | Not verified | US: free standard shipping on orders $50+ for Members, $75+ for guests; terms vary by country | — | — |
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| Loyalty Programme | — | Nike Membership (free): member free shipping threshold and free returns | — | — |
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| Founded | 2007, first store on Regent Street, London | 1964 as Blue Ribbon Sports; renamed Nike in 1971; HQ Beaverton, Oregon, US | — | — |
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| Parent Company | H&M Group | Nike, Inc. (also owns Jordan Brand and Converse) | — | — |
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| Markets | 259 stores in 47 countries and online in 38+ countries (Dec 2022); some via franchise partners | — | — | — |
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