| Business Model | Online marketplace for activities, day trips and guided tours from local providers; strong focus on Spanish- and Portuguese-speaking travellers | Online marketplace selling tours and activities run by third-party local operators | — | — |
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| Experience Types | Guided tours, day trips, excursions, attraction tickets, transfers | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
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| Destinations Covered | Worldwide; over 97,000 activities in 4,270+ destinations (2025) | Worldwide; more than 400,000 experiences listed | — | — |
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| Cancellation Policy | Set per activity and shown on listing and confirmation; no refund after the cancellation deadline | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
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| Payment Options | Visa, Mastercard, Amex, Diners, PayPal, Apple Pay, Google Pay, Klarna; some providers allow part payment at booking, rest on arrival | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
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| Loyalty Programme | — | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
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| Booking Channels | Website, iOS and Android apps, 30,000+ travel agency partners | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
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| Customer Support | 24/7 support via contact page | 24/7 customer service; in-platform messaging with tour operators | — | — |
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| Headquarters | Madrid, Spain (founded 2008) | Needham, Massachusetts, USA | — | — |
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| Parent Company | — | Tripadvisor | — | — |
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| Ticket Format | Instant confirmation; voucher shown printed or on smartphone | — | — | — |
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| Languages | Site in Spanish (Spain, Argentina, Mexico), Portuguese (Brazil, Portugal), English, French, Italian | — | — | — |
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