| Business Model | Franchised hop-on hop-off sightseeing brand; local operators run tours under City Sightseeing Worldwide, some company-owned or joint ventures | Online travel experiences and services marketplace selling third-party activities, attractions and transport | — | — |
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| Experience Types | Open-top hop-on hop-off bus tours; boat tours, sightseeing trains, walking tours and night tours in selected cities | Tours and activities, theme park and attraction tickets, rail passes and train tickets, airport transfers, ferries, SIM cards, car rental, hotels | — | — |
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| Destinations Covered | About 100 cities across six continents (count varies as franchises change) | Global, strongest in Asia-Pacific; reported 60,000+ activities in about 250 destinations | — | — |
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| Cancellation Policy | Free cancellation on online bookings via the global website; tickets valid 12 months from purchase; flexible vouchers offered | Varies by activity and provider; many offer free cancellation, some vouchers allow rescheduling within a validity period | — | — |
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| Payment Options | — | Cards, Apple Pay and PayPal in most markets; local payment methods vary by region | — | — |
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| Loyalty Programme | — | Klook Credits earned on bookings and usable on future bookings; member rewards programme | — | — |
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| Booking Channels | Global booking website, partner agents and local sales points | Website, iOS and Android apps; inventory also distributed via partners such as Grab | — | — |
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| Customer Support | — | Online help centre | — | — |
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| Headquarters | Seville, Spain (founded 1999) | Hong Kong (founded 2014) | — | — |
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| Parent Company | — | Klook Technology Limited (filed for proposed NYSE listing, ticker KLK, November 2025) | — | — |
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| Signature Products | Red open-top hop-on hop-off buses with recorded multilingual commentary; live guides on many tours | Rail passes (e.g. JR Pass, Eurail), theme park tickets, staycation bundles | — | — |
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| Ticket Format | Online tickets; one-day and multi-day passes; audio commentary streamed on your own phone in your language | E-vouchers shown on phone; instant or delayed confirmation depending on product | — | — |
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| Child Policy | Children travel free in a growing number of cities | — | — | — |
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