| Product Categories | Digital and analog wristwatches incl. shock-resistant, outdoor and metal watches; timepieces are Casio's largest segment (~67% of FY to March 2026 sales) | Fine and high jewellery, watches, leather goods, sunglasses and eyeglasses | — | — |
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| Signature Collections | G-Shock (incl. MR-G, MT-G, G-Steel, Master of G), Baby-G, Edifice, Oceanus, Pro Trek, Casio Vintage | Jewellery: Love, Juste un Clou, Panthère de Cartier; Watches: Tank, Santos de Cartier, Ballon Bleu, Pasha, Panthère | — | — |
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| Watch Movements | Battery and solar-powered models (e.g. G-Shock Solar-Powered range); digital and analog displays | Quartz, high-autonomy quartz (approx. 8-year battery on select Must de Cartier models) and mechanical, incl. manual-winding (select models) | — | — |
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| Price Positioning | Not verified | Luxury; part of the Richemont luxury group | — | — |
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| Warranty | Not verified | Watches: 24-month International Cartier Guarantee against manufacturing defects (separate terms in US, Canada, Australia); Cartier Care registration extends total cover to up to 8 years | — | — |
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| Servicing & Repairs | — | Watch repairs carry their own 24-month warranty; Cartier Care members get complimentary technical diagnostics and advice | — | — |
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| Personalisation & Engraving | — | Personalisation offered on select items (e.g. leather goods); engraved or personalised creations cannot be returned | — | — |
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| Responsible Sourcing | — | One of 14 founding members of the Responsible Jewellery Council (2005); RJC-certified, re-certified for the fourth time in 2019 | — | — |
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| Returns Policy | — | e-Boutique (e.g. EU sites): request return within 30 days of delivery, unused with tags; engraved/personalised items excluded; terms vary by country | — | — |
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| Founded | 1946, Tokyo (Kashio Seisakujo); Casio Computer Co. est. 1957; first watch Casiotron 1974; HQ Shibuya, Tokyo | 1847, Paris, France | — | — |
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| Parent Company | — | Richemont | — | — |
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| Key Materials | Metal-cased lines incl. G-Shock Full Metal, G-Steel and Oceanus | — | — | — |
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| Durability | G-Shock (first model DW-5000C, 1983) engineered for 10-bar water resistance, 10-year battery life and surviving a 10 m drop | — | — | — |
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| Collaborations | Casio Vintage collaborations incl. PAC-MAN, Stranger Things, UNO, Café Kitsuné | — | — | — |
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