| Product Categories | Swiss luxury watches for men and women: pilot, dive, chronograph and dress models | Fine jewellery, engagement rings, sterling silver, watches, home and accessories, leather goods, fragrance | — | — |
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| Signature Collections | Navitimer, Chronomat, Superocean, Superocean Heritage, Avenger, Premier, Top Time, Classic AVI | Tiffany Setting engagement ring (1886), Tiffany T, Tiffany HardWear, Schlumberger | — | — |
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| Watch Movements | In-house Manufacture calibres incl. B01 automatic column-wheel chronograph (70-hour reserve, COSC-certified); other models use mechanical or quartz movements | — | — | — |
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| Price Positioning | Luxury Swiss watchmaker | Luxury; spans sterling silver pieces to high jewellery | — | — |
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| Warranty | 5 years for Breitling Manufacture mechanical movements; 2 years for other watches; one-time paid extension (US$375 excl. tax) adds +3 or +2 years | Watches: 5-year limited warranty against material and manufacturing defects; signed warranty certificate required | — | — |
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| Servicing & Repairs | Authorized Breitling service centres; warranty stays valid only with authorized servicing | — | — | — |
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| Personalisation & Engraving | — | Engraving and personalisation offered; personalised, altered or engraved items are not eligible for return or exchange | — | — |
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| Responsible Sourcing | Origins label: gold from Swiss Better Gold Association-compliant small-scale mines; shift to lab-grown diamonds in new main-collection products; blockchain-backed traceability | Discloses region/country of origin for registered diamonds 0.18 ct+ (since 2019) and crafting countries (Diamond Craft Journey, 2020); owns polishing workshops in 6 countries | — | — |
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| Returns Policy | — | US: 30 days for credit or exchange in saleable condition with receipt; purchases of $75,000+ exchange only; returns only in country of purchase | — | — |
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| Founded | 1884, Saint-Imier, Switzerland (Léon Breitling); HQ Grenchen | 1837, New York City, US | — | — |
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| Parent Company | Majority owned by Partners Group (since December 2022) | LVMH (acquired January 2021) | — | — |
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| Key Materials | — | Sterling silver, precious metals, diamonds, coloured gemstones (e.g. tsavorite, morganite, kunzite), pearls | — | — |
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