| Product Categories | Swiss luxury watches for men and women: pilot, dive, chronograph and dress models | Charms, charm bracelets, bracelets, necklaces, rings, earrings, lab-grown diamond jewellery; watches discontinued | — | — |
|---|
| Signature Collections | Navitimer, Chronomat, Superocean, Superocean Heritage, Avenger, Premier, Top Time, Classic AVI | Pandora Moments (charm bracelets), Pandora ME, Reflexions, Pandora Brilliance (lab-grown diamonds) | — | — |
|---|
| Watch Movements | In-house Manufacture calibres incl. B01 automatic column-wheel chronograph (70-hour reserve, COSC-certified); other models use mechanical or quartz movements | — | — | — |
|---|
| Price Positioning | Luxury Swiss watchmaker | Accessible luxury jewellery; sold in 100+ countries via about 7,000 points of sale | — | — |
|---|
| Warranty | 5 years for Breitling Manufacture mechanical movements; 2 years for other watches; one-time paid extension (US$375 excl. tax) adds +3 or +2 years | US: 1-year warranty on jewellery; 2 years on lab-grown diamond items | — | — |
|---|
| Servicing & Repairs | Authorized Breitling service centres; warranty stays valid only with authorized servicing | US: optional Pandora Cares paid protection plan, incl. refinishing and polishing on covered claims | — | — |
|---|
| Personalisation & Engraving | — | Engraving offered on select charms and jewellery (Engraving Studio); engraved items generally non-returnable unless faulty | — | — |
|---|
| Responsible Sourcing | Origins label: gold from Swiss Better Gold Association-compliant small-scale mines; shift to lab-grown diamonds in new main-collection products; blockchain-backed traceability | Uses only recycled silver and gold (shift completed Sept 2024); no mined diamonds; lab-grown diamonds made with 100% renewable energy | — | — |
|---|
| Returns Policy | — | US: 30 days, unused and in original condition (online orders by mail or in store); AU: 30-day change-of-mind returns; varies by country | — | — |
|---|
| Founded | 1884, Saint-Imier, Switzerland (Léon Breitling); HQ Grenchen | 1982, Copenhagen, Denmark | — | — |
|---|
| Parent Company | Majority owned by Partners Group (since December 2022) | — | — | — |
|---|
| Key Materials | — | Recycled sterling silver and gold, 14k gold-plated and 14k rose gold-plated finishes, lab-grown diamonds | — | — |
|---|
| Manufacturing | — | Crafted at two LEED-certified facilities in Thailand | — | — |
|---|
