Brand comparison

Booking.com vs Google Flights

Compare up to 4 flights brands side by side. Explore the prices, ratings and specifications available for each brand.

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Compare up to 4 brandsThe lowest comparable price and highest available ratings or scores are highlighted.	BOBooking.com	GFGoogle Flights
Service Type	Online travel agency; flight bookings delivered through a commercial partnership with Etraveli Group (Gotogate, Mytrip owner)	Flight search and comparison (metasearch); does not sell tickets directly	—	—
Travel Products	Accommodation (about 3.4 million properties in 220+ countries), flights, car hire; cruises in the US since November 2023	Flights only (part of Google Travel, alongside hotel search)	—	—
Network / Markets	Flights offering available in 57 countries (June 2025); site in 40+ languages	Global; partners with 300+ airlines and travel agencies	—	—
Flight Technology Partner	Etraveli Group supplies flight search, booking and fulfilment; partnership since 2019, extended for eight years in June 2025	—	—	—
Loyalty Programme	Genius (free): Level 1 up to 10% off, Level 2 up to 15% plus breakfast/upgrades, Level 3 up to 20% plus priority support, at participating properties	—	—	—
Booking Fees	Not verified	No Google fee; shown prices include taxes but exclude bags and card fees	—	—
Parent Company	Booking Holdings	Google (launched 2011 after ITA Software acquisition)	—	—
Headquarters	Amsterdam, Netherlands	—	—	—
Search & Booking Tools	—	Date grid and price graph, alternative airports, Explore map, price tracking with email alerts (incl. Any dates), price-rise insights	—	—
Fare Options & Flexibility	—	Booking, changes and cancellations go through the airline or travel agency; some separate self-transfer tickets offered	—	—

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