| Signature Product Lines | Curated Indian designer labels; site cites 1,500+ designers and 1M+ styles | — | — | — |
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| Clothing Types | Women's, men's and kids' designer wear incl. lehengas, sarees, kurta sets, sherwanis; plus jewellery, accessories and decor | Women's, men's and kids' Indian and everyday wear: kurtas, sarees, dupattas, bottoms and more; plus accessories and handcrafted jewellery | — | — |
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| Target Audience | Women, men, kids | Women, men, kids; also home shoppers | — | — |
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| Occasions | Wedding, festive and everyday wear | — | — | — |
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| Sales Channels | Website, app and stores in Mumbai (Bandra, Juhu, Altamount Road) and Delhi (Crescent Mall, Gallery Mall, South Extension) | Own stores in India and abroad (UAE, Bahrain, Qatar, Italy among others), website and app; India online: free shipping (conditions apply), COD | — | — |
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| International Shipping | Ships to 200 countries; flat fee on smaller orders, e.g. US US$20 up to US$199, UK £18 up to £178; prices exclude import duties (DDU) | — | — | — |
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| Returns Policy | India: 2 days from delivery; international: 3 days (7 days for Diamond members); handling fee applies; customised items, jewellery, blouses non-returnable | Not verified | — | — |
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| Founded | — | 1960, New Delhi, by John Bissell | — | — |
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| Parent Company | Aza Fashions Pvt Ltd | — | — | — |
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| Key Materials & Crafts | — | Handcrafted textiles sourced mainly from villages; over 40,000 artisans and craftspeople | — | — |
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| Other Categories | — | Home & living, furniture, personal care, organic food | — | — |
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| Artisan Ownership Model | — | Works through 17 community-owned supply-region companies in which craftspeople collectively hold 26% equity | — | — |
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| Sizing & Customisation | XS to plus sizes; select garments customisable to body measurements (extra charge, non-returnable) | — | — | — |
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| Price Positioning | Luxury / designer multi-brand | — | — | — |
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