| Signature Product Lines | ASOS own-brand clothing plus Topshop, Topman and Miss Selfridge (acquired 2021); ASOS Marketplace for boutiques and vintage sellers | Nike Pro, Nike Tempo, NikeLab, Nike Golf, Nike SB (skateboarding), Jordan Brand | — | — |
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| Clothing Types | Full womenswear and menswear range: dresses, tops, jeans, tailoring, outerwear, activewear, swimwear, plus shoes, accessories and beauty | Training and running tops, shorts, leggings, hoodies, tracksuits, jackets, sports bras, team kits; men, women, kids | — | — |
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| Style | Trend-led fast fashion for young adults | Athletic performance wear and sport-inspired lifestyle/streetwear | — | — |
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| Price Positioning | Affordable own labels alongside third-party brands at a range of price points | Mid-range to premium sportswear | — | — |
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| Size Range | Not verified | Women's tops XXS–XXL plus 0X–4X (US 16W–32W) on Nike sizing; men's and kids' alpha sizing; extended sizes on selected styles | — | — |
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| Key Materials | — | Performance polyester and recycled polyester (e.g. Tempo shorts at least 75% recycled); 78% of Nike, Jordan and Converse products contain some recycled material (FY20 data) | — | — |
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| Sustainability Initiatives | Clothing donation to charity via DPD partnership (2021); returns policy reviewed in 2019 over environmental cost | Move to Zero programme; recycled materials across products; Nike Refurbished (select North American stores); Reuse-A-Shoe collection | — | — |
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| Returns Policy | US: 28 days from delivery, unworn with tags; free for account holders subject to fair-use policy, $4.95 for guest orders; partner-brand items follow brand policy | US: 60-day returns from delivery, free for Nike Members; UK: 30 days, unworn with tags, free for members and guests; exclusions for custom items | — | — |
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| Shipping | Ships to about 196 countries from UK, US and European fulfilment centres; fees and thresholds vary by country | US: free standard shipping on orders $50+ for Members, $75+ for guests; terms vary by country | — | — |
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| Loyalty Programme | — | Nike Membership (free): member free shipping threshold and free returns | — | — |
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| Founded | 2000, London, UK (as AsSeenOnScreen); HQ Camden, London | 1964 as Blue Ribbon Sports; renamed Nike in 1971; HQ Beaverton, Oregon, US | — | — |
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| Parent Company | ASOS plc (London-listed) | Nike, Inc. (also owns Jordan Brand and Converse) | — | — |
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| Third-Party Brands | Sells 850+ third-party brands alongside own labels | — | — | — |
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