| Signature Product Lines | ASOS own-brand clothing plus Topshop, Topman and Miss Selfridge (acquired 2021); ASOS Marketplace for boutiques and vintage sellers | adidas Originals, adidas Performance/Sportswear, Terrex (outdoor), Y-3 (with Yohji Yamamoto) | — | — |
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| Clothing Types | Full womenswear and menswear range: dresses, tops, jeans, tailoring, outerwear, activewear, swimwear, plus shoes, accessories and beauty | Tracksuits, jerseys, training tops, shorts, leggings, hoodies, outdoor jackets, team and football kits; men, women, kids | — | — |
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| Style | Trend-led fast fashion for young adults | Athletic performance wear plus heritage three-stripe streetwear (Originals) | — | — |
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| Price Positioning | Affordable own labels alongside third-party brands at a range of price points | Mid-range to premium sportswear | — | — |
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| Size Range | Not verified | US women's tops 2XS–2XL plus 1X–4X (14W–28W); men's and kids' alpha sizing | — | — |
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| Key Materials | — | Recycled polyester (99% of polyester used in 2024 was recycled), cotton from more sustainable sources (Better Cotton, organic) | — | — |
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| Sustainability Initiatives | Clothing donation to charity via DPD partnership (2021); returns policy reviewed in 2019 over environmental cost | 2024: 99% recycled polyester and 100% cotton from more sustainable sources, as reported in annual report | — | — |
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| Returns Policy | US: 28 days from delivery, unworn with tags; free for account holders subject to fair-use policy, $4.95 for guest orders; partner-brand items follow brand policy | US: 30 days, unworn with tags, free return label; some exclusive/limited items have shorter windows; varies by country | — | — |
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| Shipping | Ships to about 196 countries from UK, US and European fulfilment centres; fees and thresholds vary by country | Not verified | — | — |
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| Founded | 2000, London, UK (as AsSeenOnScreen); HQ Camden, London | 1924 (Dassler brothers' shoe factory); Adidas AG registered 1949; HQ Herzogenaurach, Germany | — | — |
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| Parent Company | ASOS plc (London-listed) | adidas AG (publicly listed) | — | — |
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| Third-Party Brands | Sells 850+ third-party brands alongside own labels | — | — | — |
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